About Us


About Us

At LifePrime Nutrition, we believe supplements should do more than support your diet — they should help you unlock your full potential. Our mission is to provide science-backed, natural supplements that fuel energy, vitality, and long-term health while promoting sustainable practices for a better world.

Our Founder’s Story

LifePrime Nutrition was founded by Joel Dooley, a lifelong athlete and health advocate. With a background in nutrition, personal training, and dietetics, Joel developed a passion for fitness early on, playing football for 16 years and training in kickboxing and MMA for over a decade. Throughout his journey, he carefully tracked his diet, training, and progress — always striving for peak performance while helping others achieve their own fitness and wellness goals.

Joel’s dedication to health goes beyond athletics. With 27 years of experience in administration and direct care for individuals with disabilities and seniors, he has witnessed firsthand how nutrition can transform quality of life. This unique blend of academic expertise, athletic discipline, and compassionate leadership inspired the creation of LifePrime Nutrition.

Why LifePrime Nutrition

  • Science-Backed Formulas – Rooted in Joel’s education in nutrition and verified by rigorous research.

  • Trusted Quality – Proudly made in the USA and third-party tested for purity and potency.

  • Sustainable Commitment – Packaging that supports both personal health and the planet using recyclable materials.

  • Real-World Experience – A brand built on decades of coaching, training, and elevating others to reach their best.

At LifePrime Nutrition, we don’t just sell supplements — we live the lifestyle. With every product, our goal is to help you prime your life and achieve lasting results.

A Note from Our Founder

“Health and fitness have been at the center of my life for as long as I can remember — not just for myself, but for everyone I’ve had the privilege to coach and support. LifePrime Nutrition was built from my belief that supplements should be safe, effective, and backed by real science — a tool to help people reach their full potential. My mission is to empower you to live stronger, healthier, and longer, with products you can trust every step of the way.”

— Joel Dooley, Founder of LifePrime Nutrition LLC